Posts Tagged ‘Search Engine Marketing’
What is Search Engine Marketing?
What is search engine marketing? It is a global term that refers to all the different ways you can market a site on the zillion or so search engines out there. In truth, it is a catch all term for most people who know they should probably have a website, but not much more than that. It is like walking up to a real estate agent and saying you need a house.
If you have a business, you need a site. If you have site, you must need search engine marketing. Logically, this makes sense. In the practical world of internet marketing, however, search engine marketing is a very broad term. It encompasses a wide variety of things.
When most people use the phrase, they are really saying something else to a marketing company like ours. What they are saying is I need exposure for my site. I need to get people from the search engines to my site. Most important, I need them to buy. If this is your general thought process, you are thinking along the correct line of thought. There is, however, a problem.
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Setting up a website in order to sell your products or services over the Internet is a smart business move. You’ll be able to reach many more potential buyers than if you simply maintained a physical store or tried to sell through direct mail or catalogs. However, setting up a website is just the beginning. You also have to find some way to get people to visit your site in order to view what you have to offer. The best way to ensure that your website gets a lot of traffic is to have a high search engine rank.
When your website has a high search engine rank, it will appear within the first few pages of results returned by Google, Yahoo, MSN, AltaVista, and others. This could make a significant difference in the number of visitors that go to your website. Just think about the way you conduct your own searches. When you enter a term into Google, you probably click most of the links on the first page of results, and a few on the second page. Do you ever make it as far as page seven or page 10? It’s not likely. So you can see why a good search engine rank is critical to the success of your business.
